American Rebel Beer Expands Into Philadelphia Market | Major Distribution Deal Announced | NewsOut

Entrepreneurs and investors: American Rebel Holdings (NASDAQ: RB) is accelerating its national expansion with a major new distribution partnership.

In this NewsOut segment, Anna Berry reports that American Rebel Holdings, the Nashville-based patriotic lifestyle brand behind American Rebel Lite — America’s Patriotic Beer, has officially partnered with Mueller Distributing to enter the Philadelphia market and five surrounding counties in eastern Pennsylvania.

🚚 A Major Distribution Breakthrough

Mueller Distributing brings significant market reach, including:

90+ delivery trucks

~50 field sales reps

Deep relationships across bars, restaurants, retail outlets, and liquor stores

This scale will help American Rebel secure tap handles, shelf space, and cold box placements across the region.

📅 Rollout Timeline

Early December 2025: On-premise launch (bars, restaurants)

Q1 2026: Full off-premise retail launch

🇺🇸 CEO Statement

CEO Andy Ross says entering the Philadelphia region is both a strategic market expansion and a move that strengthens the company’s national footprint while reinforcing its values of community and the American spirit.

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