SMX (Security Matters), PLC.’s interviews with Haggai Alon (“H”), Founder/Executive Director/CEO.

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From the Nasdaq MarketSite studio, SMX (Security Matters) Public Limited Company’s (NASDAQ: SMX) ($SMX) (“SMX”) Founder, Executive Director, and CEO, Haggai Alon (“H”) is with New to The Street’s TV Host Jane King. “H” talks about the Company’s trueGold Consortium Pty Ltd. subsidiary and how it uses SMX’s molecular marker technology that tracks/traces gold watches and jewelry. trueGold has an industry-recognized management team and corporate members. Using the technology, trueGold can track and trace every step of creating jewelry and watches from mine-to-marketplace. Counterfeiting and secondary market sales are growing, so high-end products need a secure and affordable solution to ensure authenticity, brand protection, and consumer confidence. Authenticity, ethical sources, content purities, recycling qualities/quantities, and reuses are available using SMX’s track / trace technology. H explains that taking a physical product, Gold, and digitally tracking/tracing it provides immediate information to miners, manufacturers, retailers, and consumers. With one log-in, end-users can receive direct information from mine sources to the final goods sold, ensuring they have needed verifications. Giving memory to raw materials to final goods sold and recording each step in real-time on the blockchain, SMX can provide the watch and jewelry industries immediate authentication validations. SMX, on behalf of trueGold, filed a patent application utilizing SMX molecular track and trace methods. SMX and trueGold plans to expand into other precious and semi-precious metal product markets. H reminds viewers: “Don’t Stop Thinking About Tomorrow.” The on-screen QR code is available during the show; download or visit SMX – https://smx.tech/. The interview will air on Newsmax, episode 474, on June 3, 2023, at 3:30 PM ET, and the FOX Business Network, episode 475, on June 5, 2023, at 10:30 PM PT.

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