REKT Brands Turns Crypto Community Into Real-World Beverage Success With Brand Coin Model

Crypto and consumer brand investors: Rekt Brands CEO Ovie Farouk explains how a viral crypto-native community evolved into a fast-growing real-world beverage company powered by the industry’s first brand coin model.

Speaking with Monica Malpass at the New York Stock Exchange, Farouk details how REKT Drinks sold over 1 million cans in its first year, leveraged Web3 incentives for customer loyalty, and is now scaling into retail distribution nationwide—demonstrating how crypto can accelerate traditional consumer packaged goods brands.

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