As an emerging public company, it’s important that you keep communication open and develop a strong relationship with potential shareholders. No matter what method of advertising you use — whether it be social media marketing, print advertising, or TV advertising, you want your audience to feel a connection with your brand.
How to Effectively Communicate Your Story:
i. Use Language They’ll Understand – Tell your story in a way that your audience can understand and relate to. Even if your company sells a complicated product or service, make sure that you communicate to your audience in layman’s terms.
ii. Relate Through Humor – Don’t be afraid to use humor! Your audience is more likely to remember a funny story that sticks with them.
iii. Be Responsive – Always be actively engaged with your audience. Respond to customer reviews, engage on your social channels, and create a sense of community around your brand.
iv. Get Personal – Sharing personal stories, employee spotlights, and letting people know the “behind the scenes” of your company is a great way to help develop a real connection. In today’s ever changing digital environment, consumers want to get to know the faces behind the brands that they trust.
When you develop a strong, personal relationship with your audience, they are more likely to engage and trust in your brand. In the digital age, this transparency is more important than ever before. At New to the Street, we work with public companies to provide an outlet for their voices to be heard. If you’re interested in having your company featured on our show, fill out the contact form on our website or call (631) 465-0284 to reach us directly.